Since a website is used to share information and facts with the online world or to find more customers in case you offer goods and/or services, it is important to know how it is performing. What you will need for that is a detailed record of the visits to the Internet site - how many new individuals have opened it, how many have returned, what webpages they've visited and so on. It will be extremely helpful if you know how people noticed your Internet site, specifically if you are running an advertising campaign, as you shall be able to see whether people have opened your website directly or if they were referred by an Internet search engine or a website where you advertise. This sort of information will help you improve the overall performance of the Internet site and, if needed, adapt your advertising practices if different parts of the site need to be getting more traffic. Having in depth statistics will provide you with a better perception of how your site is doing and a better control over your online presence.